Www marktplaats nlo8/1/2023 Our contact strategy handbook, coupled with documentation of best practices for communication hierarchy, contact pressure ruling and NBAs, made certain that customer experience and success is now firmly placed at the heart of Marktplaats’ operations. is ranked 2 in the eCommerce & Shopping > Marketplace category and 754 Globally according to April 2023 data. We identified long-term opportunities and risks to ensure that the future could be best anticipated and prepared for. History edit The website was created in 1999 by Rene van Mullem. Having been part of eBay for 16 years, it was acquired by Adevinta in July 2020. We ensured that there were clear definitions, objectives and rulings per stage based on insights, driving a vastly improved customer experience for our client that also streamlined the path to purchase. ( Dutch pronunciation: mr ()ktplats pntnl) is a classified advertising site based in the Netherlands, started in 1999. Our work delivered a new segmentation model that consists of five user stages. This handbook consists of visualized customer journeys with complete campaign briefings, program flows, top line targets, objectives and KPIs. You can create an account on the website of Marktplaats Zakelijk (). The customer strategy with the driver analysis allowed us to translate all the insights into a complete contact strategy handbook. Bachelor students, Pre-master students and Master students Academic calendar, Study schedules. Additionally, we conducted driver analysis to uncover the behavioural drivers that push customers to more valuable stages. Based on this model we developed a contact strategy to bring it to life with a full and prioritized list of programs.īy analysing Marktplaats’s customer data and creating a full understanding of its customers we were able to create a new customer strategy model with clear stages and segments. We used a clear and simple approach to build a customer strategy model.
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